I was eating breakfast this morning, and I couldn't help but notice the bold new graphics on the Tropicana orange juice package. What happened to the good ol' straw sticking out of the orange? They have stripped the packaged down to the essentials: white background, glass of o.j., and 100% pure statement. Plain and to the point.
Orange juice is not the only beverage that has switched to minimalist packaging. Just look at the new Pepsi can: blue background, stripped down logo, the name, nothing else. Or the Vitamin Water bottle, with is two-toned label and simple text. Kraft has also come out with cleaner packaging. These companies know that simpler is better. Each of these designs practically jump out at you from the shelf.
I have to say, even though it is are so simple, I am visually pleased with this new trend. Maybe we will finally be able to say good bye to the over use of swirls and grunge accents. I hope so. :Z