This is a great example of an eye-catching advertisement. The minimal type with plenty of white space makes it easy to read (and the play on words is really cute). I also like how they overlaid the x-ray of the skull over the Spartan logo, genius!
I was recently back in Michigan and I saw a well designed billboard advertising the location of Michigan State University's new medical education and research center. This is the best use of a collegiate logo that I have seen in a long time...good job State!
Read more about it here.
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