Wednesday, October 27, 2010

Cool Halloween Poster

I saw this poser in downtown LA while I was shopping. I made my husband take a picture of it with his iPhone because I wanted to share it with you guys! I think the way they connect Halloween costumes and their logo is ingenious! Goodwill did a good job!

This poster definitely made me look twice, it is so cute! It is a perfect example of a large company being playful with their logo (Google also does this). It would've been fun to work on this project and decide which "costumes" the Goodwill guy would dress up in. The werewolf is my favorite! :)

Monday, October 18, 2010

Who Says a Band Needs Musical Instruments...

Has the iPhone made musical instruments obsolete?? Check out this cool video of Atomic Tom playing an inpromptu concert on a New York subway...using only their talent, iPhones, and an amp. So cool!!!

Friday, October 15, 2010

Graphic Design for Kids

Check out this cool book (Paintbox Press, $24)...I guess it is never too early to teach kids about good design. I would've LOVED to have this book as a kid. It would've fit right in on my bookshelf, next to my ancient Egyptian "Create Your Own Hieroglyphics" book and The Klutz book of Magic. :)

Friday, October 8, 2010

Gap...What were you thinking?!?

True redesign...or PR stunt?

I just had to write a blog about this monstrosity of a logo change...

Last Monday, Gap replaced its iconic 20-year-old blue box logo with "Gap" written in Helvetica with an echo of their blue box perched on the "p". I'm not against Helvetica, I think American Apparel does a wonderful job incorporating the typeface into their identity (see below), but Gap's redesign seems to have cheapened their image.

Tons of people Tweeted about the recent change, with one saying "The new Gap logo looks as if it were done in Microsoft Word"...ouch, that hurts. However, Gap stands behind its new look saying (via facebook) "...We love our version, but we'd like to see other ideas...". This leads me to believe that they want to see what the design community can come up with. What a perfect plan...

1. A big company releases a new logo that gets everyone all fired up
2. Then they suggest that designers come up with other better ideas
3. Wait for designers to send them ideas (for free!)

Will they keep their new logo? or Will they use someone else's idea? I'm interested to see what will happen!

A nice use of Helvetica. It's clean, simple, and to the point.