Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, February 15, 2010

Olympic Posters


The Olympics are under way! So far I've caught a quick snippet of the opening ceremony and watched the men's speed skating while eating at a local sushi restaurant. I'm looking forward to super-G downhill skiing and ice hockey, go USA!

A lot of effort goes into promoting the Olympics, and posters are a great way to convey important information in a short amount of time. Here are some of my favorite posters of past Olympic games:


St. Moritz, 1948
I love the illustration on this poster, it makes me think of the perfect ski day.


Grenoble, 1968
The typography is very cool on this poster. I like how the text is right-aligned and the moving Olympic rings are speeding towards the right corner of the poster.


Sarajevo, 1984
This poster uses a striking symbol as well as the always eye-catching orange-blue color scheme. On the other hand, I wonder how the designer got away with changing the classic Olympic rings from multicolored to just orange...it changes the meaning a little bit, and makes it look less like an Olympic advertisement.


Torino, 2006
This poster expertly uses the colors featured in the Olympic rings to create a design that stands out, um, I'm just not sure what it is...Is it supposed to depict a specific sport or is it just abstract?


Vancouver, 2010
Here is this year's poster. I like the echo of the Canadian Maple leaf, but I don't think this poster is as memorable as some of the others.

To see all of the winter Olympic posters from 1924-present click here.